WHY SEO IS SO IMPORTANT

Maybe you’ve been running your business for a long time, way before the internet boom and its endless consequences. Maybe you’re a small, local entrepreneur and your customers all know your two sons by their first names. Maybe you cater to a niche where tech-friendliness is not really a term you hear a lot. In other words, you might think that SEO just doesn’t apply to you. It’s just a modern craze with little substance, or at best a necessity only for businesses tied to the digital world. Unfortunately, we live immersed in the digital world! As of now, not having a site can cost you immensely in your marketing efforts. And even if you do have a website, ignoring SEO best practices is effectively digital suicide.

That might seem like an exaggeration to you. So what’s the big deal about SEO? Let me walk you through a few reasons it’s such an important part of running a business in the modern world

 

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Specific Targeting Reaches the Right People

The Internet Has a Monopoly on Shopping

SEO marketing allows you to be visible to the consumers that are already looking for you. In fact, this article by the Search Engine Journal reports a truly illuminating statistic: SEO leads have a close rate of 14.6%, much higher than the 1.7% of outbound leads (such as cold calling potential clients). Again, this is an intuitive piece of data. When your marketing efforts are like a wide net being cast into the ocean, you might catch a few fish or you might not catch anything at all. But if you move your boat to the specific place tunas go to feed at the right time and bait them with what they’re looking for, your efforts are more likely to be rewarded. Colourful metaphors aside, you want to be the right answer to the right kind of queries. That’s what SEO is about. We will shortly publish the second part of this brief introduction to SEOing.

According to a study conducted by Google in 2016, 79 % of people took a relevant action on their phone prior to making a purchase. Let that sink in. It’s no longer the case that people ask their friends and family for information about where to purchase what, nor do they read ads in newspapers, nor do they passively absorb ads on television. No, they browse the internet. It’s intuitive if you think about it. When you need something, the most efficient way to know where to get it in a fraction of a second is Google. That’s why being in the first page of Google’s search results means getting exposed to all those people searching. If you are based in Kings Cross, Old Street or Shoreditch contact us today on 07368 306 267 or alternatively email us at info@astutetechnologies.co.uk.