In our years as a London web design company, we’ve seen many trends come and go in the industry, but one thing has become increasingly certain: in the age of the internet, having a well-designed website for your company is absolutely essential. Potential customers not only expect you to have an online presence, they also want to see a professional-looking, user-friendly, and aesthetically pleasing website; in the mind of the modern consumer, this is what makes your service reliable and trustworthy.
Not having a website or having one that is outdated and difficult to navigate for both humans and search engines can lose you many precious viewers. Furthermore, a functional website these days is no longer one that is simply pc-friendly. In recent years there has been a dramatic increase in the use of tablets and smartphones for navigation. Many potential customers will not see your site from their computer screen, but will try to access it from their mobile devices, which come with screens of all shapes and sizes and operating systems with different levels of functionality. If not properly formatted, your site might be illegible or extremely slow when viewed from these devices, and modern consumers are not going to wait very long before moving on to the next site with better usability.