Web-Design Mistakes You Can’t Afford to Make l Astute Technologies
When creating a website for your business, it’s easy to get a bit confused and overwhelmed by the magnitude of the task. Indeed, it may seem as a pretty straightforward undertaking at first, but it’s fairly easy to fall into some web-design traps, so to speak.
Many smaller companies have attempted to broaden their businesses by investing in a website, only to fail due to making some common website mistakes. That’s why our website design agency London prepared something to help you out in your project.
Whether you’ve commissioned a web-design and content writing agency, or you plan on doing everything yourself, make sure that you avoid these most common website mistakes.
Confusing On-Site Navigation
The average internet user is looking for fast, straightforward answers to their questions. If your website is making that hard to achieve, they are not going to stay on your page for long. And of course, that’s the whole point of your website, so you can see why this is such an issue.
The easiest way to fix this is by including a menu and a search bar. The menu is supposed to link to different pages on your site, thus making it seem more professional. The search bar will simplify the
process even further.
An Ineffective Landing Page
Your website’s landing page is the first thing an internet user sees and it’s their first connection to your business. Think of it as a first impression – it’s everything!
Having too much white space, not including your logo and company name, and not having a call-to-action (CTA) are some of the most common landing page mistakes. However, experienced web designers know exactly what to do and what not to do with your landing page. As with all things in life, balance is vital.
Too much white space is bad, but that doesn’t mean your landing page should burst with all kinds of features which only confuse your visitors and make their eyes hurt. Keep it professional and simple
– but also efficient and aesthetically pleasing. Make sure that your business name and logo are prominent but not overbearing. And when it comes to a CTA, it’s advisable to offer something to users so they can actually respond to it. This is easily done by having numerous types of content, like a guide to the services you provide, products you offer, a free e-book, interesting and informative articles, etc.
No Branding and No Page Consistency
Every business needs branding to ensure recognisability, familiarity, and success.
When you started your business, you probably had a clear vision of the brand you want to create.
Your website should reflect that in all areas and, in this case, pages.
This includes your brand’s tone (in your content) and design (colour choices and coordination, fonts). Create templates that match that theme and brand, so every one of your website’s pages looks the same. Also, make your logo visible on every one of those pages.
Not Testing Your Website Just because your website loads on one browser doesn’t mean it will load on ALL browsers and on all devices. This is why you must always test your site on every internet browser and optimise your website for mobile viewing. By not doing this, you’re opting out of a huge number of potential clients.
If you’re a bit overwhelmed by all of this, relax. There are a ton of expert web-designers in the world, and that includes agencies for web-design in Shoreditch, Kings Cross and in Old Street.
We’re proud to say that list also includes Astute Technologies! Contact us today for a website design agency London, on 07368 306 267 or alternatively email us at firstname.lastname@example.org. You can also follow us on Twitter and Facebook to learn more about our web services.