Video Content Marketing and SEO

Amplifying Your SEO With Video Content

It is a well known fact that the digital world is constantly evolving and expanding in ways that are hard to predict. For businesses, this means that if you don’t keep up with the times, it’s very easy to fall behind. Using video content as a part of your digital marketing strategy is an important aspect of promoting new technologies and aligning content with users. Using video content marketing is a fantastic way to outrank your competitors online. It is widely accepted that websites with video content have much higher chances of ranking on the first page of Google’s search results. 

It is no secret that ranking on the first page of Google search results is an esteemed and important place to be for any business. Think about it, when was the last time that you Googled something and actually had a look at the second page? Even further down and your business might as well not exist. 

Improving Your Video Marketing

Video content on your website helps visitors on your site to contextualize your content and to provide valuable information. Being able to tell people about your product or service is great, but showing them is so much better! Having a beautifully shot and edited video undoubtedly leaves a lasting impression on prospective clients. Furthermore, video content marketing improves your user’s experience, thus increasing time spent on your site. When dwell time is increased on your site, search engines are sent a positive signal and they will rank your content higher in search results.

Additionally, when your video is shared by consumers, not only do you benefit from more people seeing your content, you also earn more relevant backlinks to your site content. Due to the number and quality of your backlinks impacting your ranking, this is an amazing benefit of video marketing for SEO.

video content marketing and seo
video content marketing and seo

Practical Steps To Take When Using Video Content Marketing and SEO

Astute Technologies is an expert digital marketing agency in London that helps our clients with website design,social media, as well as video content marketing and SEO. Our expertise can help your business to take your online presence and digital marketing to the next level. We can assist you with taking the necessary practical steps to jumpstart or upgrade your video content. This includes conducting keyword research and incorporating keywords are also important for SEO video strategy. We will also assist you with creating a YouTube channel if we can see the value in it for your unique needs. 

Furthermore, we can help you with choosing the right thumbnail for your videos, advising which posts or products will benefit the most from having linked video content, as well as creating engaging titles and descriptions for your videos. Whether you need assistance on Facebook, Vimeo, Pinterest, YouTube or/ and Instagram, Astute Technologies has you covered.  Check out our article on Business Social Media Marketing Tips

Digital Marketing Experts in London

There are many aspects to consider when it comes to making the most out of video content marketing and SEO. Luckily, with digital marketing experts such as Astute Technologies on your team, you don’t need to worry about missing a marketing opportunity again! Our services will allow you to have that sought-after responsive and mobile-friendly website that can improve your rankings. Additionally, we will help you to create backlinks to reach more people with the evergreen content on your site. This simply means that we can help you to create content that will be relevant after some time. Another crucial aspect we take care of is creating video sitemaps for your pages in order for your video to get indexed by search engines.

Get in touch with Astute Technologies today if you would like to find out more about how we can help your business's video content marketing and SEO, plus so much more! You can contact us by phoning 02079-160-044 today.