SEO Tips for Beginners l SEO Company London

Regardless of which business or project you start, today you practically don’t exist without your presence on the Internet. But the trouble is that when you jump into the online world, it’s not enough to create a site and wait for customers to come. So, you want to learn SEO but don’t know where to start? SEO is just not as hard as people think it is. You absolutely do not necessarily need to hire a professional SEO expert to do it, nor will it be hard to start ranking for well-picked key terms.

SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. The most common type of SEO is using the terms and phrases (keywords) that generate traffic to your website. SEO history dates back to the 90s when the search engines emerged for the first time. Nowadays, it is an essential marketing strategy and a growing industry. Take it from us, we are a leading SEO company in London.

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First of all, you can optimize the page by naming it with the right name (those containing keywords). This increases the chance that the page will be found through the search engine.

Secondly, tags. Tags help search engines understand what on the web page is actually important. The title tag serves to communicate with the search engines. This tag should not have more than 70 characters. If it does, Google won’t include it in search. If it’s the page on which you are representing your business, be sure to include the business name or key product in the title tag.

The description is a step further in explaining to the search engine algorithm what the web page is for. Description contains a more comprehensive subject of the page. The importance of the proper use of keywords on the site’s pages can be seen in search results: the keywords the reader typed in the search engine appear bold in search.

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It is not enough just to let some other sites, preferably as high quality as possible, with a better rank, link to your site. The so-called internal links are also significant. Consider how to link the pages of the site without having “blind paths” and so that they are related logically without scattering the reader’s attention. Well-placed internal links tell the search engine that you are dealing with similar, related topics and that the site is logically and thematically well placed.

Google likes to play. We are witnessing the rise and fall of many of their projects. Who still remembers Google Wave? But if you want to position yourself better on Google, you need to join the Google+ community. Using Google’s own social network will help you rank better on search. The difference is best seen when you are logged in and you search for specific keywords. Then you get a personalized search and your difference of position will vary according to whether you use Google+ or not. So if you need an affordable SEO expert in London, take a look at our SEO services. Contact our SEO company in London, on 07368 306 267 or alternatively email us at info@astutetechnologies.co.uk. You can also follow us on Twitter and Facebook to learn more about our web services.

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