The Ecommerce Boom
What is E-commerce?
Short for Electronic Commerce, e-commerce, essentially refers to any form of buying or selling of products over the internet.
Due to the fact that it offers the convenience of shopping from your place of comfort, e-commerce has been expanding rapidly over the last few years. On top of that, due to the COVID-19 pandemic, the business world has improvised in such a way that has caused a dramatic shift from brick-and-mortar retail to e-commerce. Please also read our article How to Link a Website to Amazon.
COVID-19 and The Ecommerce Boom
The novel COVID-19 has certainly taken its toll on the entire world, with the majority of the countries undergoing a complete or partial phase of lockdown up to this date. The movement of people and goods from one place to another is heavily restricted. As such, the business sector, especially the hospitality and leisure industry has been greatly compromised.
In the wake of these unprecedented circumstances, e-commerce has experienced an unprecedented boom, with many big businesses already overseeing record online orders and bookings and making hefty sums of money from online purchases.
Th use of e-commerce websites has enabled firms to continue their business operations despite contact restrictions and other confinement measures taken by the policymakers. Moreover, customers are exposed to a greater variety of products with the ability to make a purchase from the comfort of their homes.
Even the hospitality and leisure industry is now getting back to its feet through e-commerce. For instance, restaurants are now taking the necessary precautionary measures for dine-in. Similarly, they are also creating their mobile applications to fulfill the customers’ wishes through the home delivery service.
Why Should You Choose E-commerce for Your Business?
Whether you sell clothing items or computer hardware components, e-commerce is your best bet in keeping your business up and running in these challenging times.
While your commercial premises are generally accessed by only the people of your particular locality, e-commerce grants you access to prospects from all over the world. Ecommerce websites are now fast becoming increasingly affordable, meaning they are a viable option for many small business owners.
Furthermore, e-commerce is the need of the hour. The last year or so has completely transformed the landscape of the business world and arguably, in a better way, as both the businesses and the customers are now finally beginning to see the true potential of e-commerce. Also, judging by the looks of it, it seems that the changes in the e-commerce landscape are likely to be permanent.
Digital Marketing Experts Exploiting The Ecommerce Boom
Looking to build an e-commerce website for your business? If so, you have come to just the right place. The team of expert web designers at Astute Technologies specializes in creating fast loading, search engine optimized e-commerce website, that is ideal for kickstarting your online enterprise.
When you contact us, we first gather all the required information on your business, including what you are selling and your target audience, through a series of meetings. Once that’s done, our professional web designers get to business immediately, streamlining all your products on a highly appealing e-commerce website.
Each one of the web designers in our digital marketing company has a keen eye for detail which is why special attention is paid to the usability of your website. We are fully aware of the recent increase in the business activity conducted through mobile phones. So, we make your website mobile responsive.
Also, we install easy payment methods into your website which makes it a whole lot easier for you to monetize your business.
After your e-commerce website is functional, getting traffic to it through search engines like Google, Yahoo, and Bing is the next big challenge. Our closely linked services such as search engine optimization, make sure that it is quickly overcome.