Site Speed and SEO

Before we start let us ask you… Have you ever changed your mind about purchasing your favorite item, just because the website was loading extremely slow?

We all know how annoying is the loading time of a website, and it steals from us precious seconds of our life, which we could use in many other ways. Please also read our article Tips for Beginner SEO Work.

So what is SEO?

The term SEO stands for Search Engine Optimization.

For fresh business websites or websites redesign, SEO can be intimidating, as you are not really sure how this is helping the business.

So short and on the point: It’s the practice of optimizing websites to make them reach a high position in Google’s – or another search engine’s – search results.

All kinds of technical aspects of your website are important for the chances of your website to rank in the search engines. The structure of your website, your site speed, and the content of your site are important factors.

Page speed and SEO

Page speed is the amount of time that a user spends waiting while opening a website, this can depend on several factors which can be influenced by us or not.

Bad optimization, poor quality web hosting are some of the factors which will slow down your site.

We are not able to influence the slow loading caused by a poor connection, or the location of the user, but there are also other reasons like website design or your server hardware, and we at Astute Technologies are here to help you out to optimize your SEO.

Side effects of a slow website

As we said earlier commercial websites are the ones being the most affected ( in terms of income also ) by the slow loading. Users facing a website with a slow loading are more likely to open another website even if their searched item has the best price or the best quality on the previous site. These days' time is money so having a fast loading of your website should be a priority if you are holding a commercial website.

I would highlight the most powerful consequence of the slow loading, and this is that the different search engines will ‘penalize’ the website with less visible SEO.

As the owner of a commercial website, I would consider this as a loss of potential users.


Corrective actions to be taken

Having a faster page load will retain more visitors to your site, will give you a higher place in the search results, and you have more chances that the users will have positive feedback about their experience with you.

Digital Marketing Company in London

Optimization of site speed, SEO, web hosting together with social media campaigns can lead your business to a higher level here at Astute Technologies. Astute Technologies, the smart digital marketing agency in London are here to help with growing your blog. If you are looking for a content writing agency in London or want an affordable expert SEO company then look no further. Have a look at our services and contact us at or call us on 07368306267. You can also follow us on Twitter and Facebook to learn more about our affordable web services.

Our job is building and maintaining websites, while we make sure that everybody knows about you. So if you're looking for an SEO company in the UK, contact Astute Technologies.