Redesigning A Website

Planning a Website Redesign?

Redesigning a website may at first seem a daunting task, however, it is sometimes absolutely necessary. The process of website redesigning essentially corresponds to a website’s renewal. This involves updating content, refreshing layouts, and tweaking navigation to bring about an improved conversion rate as well as site performance.

Whether you are an online bookseller or a cosmetics vendor, your website is the face of your business which should be appealing to your audience and present your products in a simple, creative, and engaging manner. Apart from the website’s overlook, there are plenty of factors such as SEO, the content on it, and its marketing, that go into a website’s plan for enhancing its functionality and yielding better results.

How to Know if Your Website Needs a Redesign?

In order to keep up with the pace of the unprecedented growth in online business, it is imperative that you are aware of whether or not your business’s website meets the current standards. Apart from being unaesthetic and having a high load time, certain other signs also suggest that your website needs a redesign:

  • If your website is responsive to only a PC screen, then you are missing out on the large chunk of your potential customers who prefer researching a brand via their mobile phones. Researches show that gradually, mobile is overtaking PC as people’s primary research tool.
  • Search Engine Ranking is crucial in driving organic traffic to your website. If your website ranks lower down in a search engine, then you’ve got a serious problem as over 90% of the audience discover a website through a search engine. Accordingly, an effective Search Engine Optimization strategy as part of the website redesign process is your go-to option.
  • A higher bounce rate is a cue that the audience is not finding your website beneficial for themselves. To find a solution to this problem, you’ll need to take an insight into your goals, your target audience, and the strategies that are required to draw your prospects towards your website.
  • If your brand’s website has been on the internet for quite a while and your brand has evolved over the years, it’s another hint that your website needs a makeover. Your website is the direct link to all your prospects across the world so use it intelligently to make a good first impression.
redesigning a website
redesigning a website

Perks of a Website Redesign

Once your website is redesigned as per the current prerequisites of your business, you’ll be able to offer more value to your online audience, thereby, changing them into possible future customers. 

Furthermore, having a responsive and appealing website plays an integral role in minimizing the bounce rate of your website. After all, on average, a human mind takes only a few seconds after landing a website to pass a verdict on it.

Additionally, an inseparable part of the redesigning procedure is search engine optimization which, when done correctly, boosts your website’s ranking on search engines, thereby, drawing in more organic traffic and improving the website’s overall performance.

Best Web Designers in London

If what you require are the leading website designers out there, then look no further than Astute Technologies. We are a London-based digital marketing agency. We have helped dozens of online businesses in the past to grow their online presence with our digital marketing services and we aspire to continue on this course.

Web designing is one of the salient skills of our professional team. We take into account the needs of modern web design and make sure that your website is stylish, fully functional, and contains relevant and engaging content. All aspects of your website will be designed as per your wishes and the final product will be exactly according to your personal taste.

So, if your website is outdated and you’re having trouble increasing the reputation of your brand, then contact us and our expert team of web designers and SEO experts in London will be on hand to help with your Website Redesign project.