How PPC Marketing Works?
Pay-Per-Click (PPC) is essentially an online advertising tool that businesses use to drive traffic to their websites. Every time a user clicks on one of the online ads, the advertiser is charged a certain amount by the publisher.
The PPC ads are paid search ads that appear when you are surfing on search engines like Google, Bing, Yahoo, etc. You could be looking for anything from a laptop to a construction agency in your area.
Now, as you know, for a particular service on the internet, there are countless providers on the internet. So, for instance, say you sell gift cards – you can’t pay the ad publisher more to ensure that your business’s ad appears on top of those of your competitors; it simply doesn’t work that way. Your ad along with those of your competitors undergo an automated process called Ad Auction which allows the major search engines like Google to determine the rank of your ad based on relevancy and validity.
Why Investing in PPC Marketing is Worthwhile?
Regardless of the scale of your business, if your business’s website has been configured with the right digital marketing strategy, such as a user-friendly interface, responsive layout, effective copy, and sound search engine optimization (SEO), PPC Marketing can be extremely advantageous for you. Here’s why.
You Can Reach and Interact with Your Target Audience
When employing PPC Marketing, you acquire access to plenty of targeting factors, such as demographics, location, and keywords. Use them wisely and you can easily reach your prospects.
Additionally, you can take this targeting technique to the next level by using ‘Display Campaigns’. These campaigns allow you to present ads on other websites related to your service. You can also go for ‘retargeting’ which involves presenting targeted search ads to those who have already visited your website.
Enhance Brand Awareness
Increasing Brand Awareness takes months especially if you are just relying on SEO. However, with PPC Marketing, you can achieve the same effect in a relatively short period.
For any product or service, top search engines like Google show the top three paid ads at the top of the first page. So, you can see why PPC marketing doesn’t only improve your site’s ranking, but also make it more prominent to consumers.
Many of the leads that you generate through PPC Marketing end up making a purchase from your website, generating revenue for your business.
You can exploit this buying intent by bidding on search keywords that target buyers; these words could be ‘buy’, ‘cheapest’, or ‘best price’, etc. Link the ads with these keywords directly to the respective product or service on your page and yield maximum results.
So, you see, you may have to pay a few bucks for each click on your advertisements but it’ll be worth it once these ads start driving traffic to your website.
Leading PPC Marketing Agency in London
Whether you are just kickstarting your business’s website and want to establish its awareness or you are looking to expand an old and successful website through PPC Marketing, you’ve come to just the right place.
The London-based digital marketing agency, Astute Technologies houses the most talented PPC Marketing experts in the industry. Nowadays, since Google is the top-rank search engine, our PPC Marketers have special expertise in Google Adwords – the platform where advertisers pay to advertise on Google.
As a reputable PPC Agency, we aspire to take your business’s website to the point where PPC ads of your competitors will be put on your website, meaning that even more revenue will be coming your way.