Role of Social Media in Marketing
Businesses all around the world are taking advantage of the social media outburst that’s taking place nowadays. Social media has become a great part of our lives and impacts our lifestyle in every way possible. Therefore it is crucial to benefit from this opportunity and use social media for marketing purposes. Why not? It provides a wide range of audiences that can engage with your content, allows you to promote your products, and all of that for free. Social media has proven to tremendously aid businesses whether they were normal ones or e-commerce businesses. “78% of salespeople outsell their peers by using social media for their business.” (Brady Dukart). Social media simply makes it easy to spread the word about your brand and provides a platform visited by millions of people every day. It gives you the advantage of receiving reviews and feedback from your customers thus providing you with the first step of improving.
Benefits of Having a Facebook Business Page
Out of all social media platforms, Facebook is the oldest and most visited social media. Almost every person that owns a phone has a Facebook account, it is the first option that people use to share ideas and have conversations. Therefore it is the most convenient one to make a business page on. Facebook allows you to share a description of your brand as well as videos and pictures. Moreover, you can link this Facebook page to your e-commerce website, this will steer traffic to your website. Besides, you can create targeted advertisements for a certain type of audience at a very low cost. Thus, making your business thrive and grow in a very short period and for an adequate amount of effort. This business will also provide a communication platform between your customers and yourself. This will make old customers satisfied, and will make new ones more interested in your brand. After all, it is a necessity to have this Facebook page nowadays as you have to be on the same line as competitors.
How to Make Your Facebook Page a Professional One
As you took the first step to create this page, it’s not over. Now you’ll have all the facilities to promote and talk about your brand. Most importantly, you have to be present and active on your business page as now it is your window to the market. Firstly, you would want to choose a catchy and interesting name for your page. Afterward, try to create a great first impression by working on the page’s format and cover picture. Then, you should include your phone number and address to gain credibility and trust from potential customers. You also can spread keywords whenever you get the chance, to optimize your traffic. Adding the Facebook pixel - a code that you place on your website. It collects data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads, and remarket to people who have already taken some kind of action on your website. Also, try to have a certain posting schedule as well as creating a special event every once in a while. This can involve having live videos where customers can directly ask you questions or simply give you their feedback. This also includes giveaways or providing sales for loyal customers, these will make your customers feel special and included. When you achieve having a satisfied audience, you can be sure that they will be sharing your page with their friends and on their accounts.
Improve Your Facebook Businees Page
Above all, Facebook has become an essential part of digital marketing for both small and large businesses. It has provided an enormous success for many e-commerce websites that have grown with the help of their web marketing. If you are looking for powerful digital marketing strategies contact Astute Technologies today! We are a leading digital marketing company in London, who specialises in web design, SEO, and social media marketing.